Trade promote – an effective solution for enterprises

The trade promotion cost is expected to hit the record in the year of 2009, reaching VND 172 billion in total.

Right at the beginning of the year, the Government ordered the Ministry of Industry and Trade (MIT) to design solutions for stimulating domestic consumption. The stimulus package for the domestic market may reach VND 52 billion.

The MIT has worked out a program to encourage Vietnamese consumers to support enterprises by purchasing made-in-Việt Nam products.

The Ministry has also connected the distribution networks to launch a nationwide campaign of trade promotion through “Made-in-Việt Nam” Weeks and Months.

Sales promotion programs have been regularly opened by shops and supermarkets throughout the country, giving consumers more chances to access cheap but high-quality goods.

The program "Bringing Vietnamese goods to rural areas" is considered a breakthrough in the master program on consumption stimulus, according to the MIT. The program will be funded with VND 9 billion from the State budget and lasts until 2010. Not only stimulating consumption in rural areas, the program is expected to build and connect local retail networks to the distribution channels run by domestic enterprises.

The MIT plans to conduct market surveys in the third quarter to have a better insight in domestic consumers’ demand for domestic products.

To assist exporters, the Government and relevant ministries have taken a number of measures to enhance national-level trade promotion activities.

In Decision 80/2009/QĐ-TTg which will come into effect on July 15, the PM agreed to assist Vietnamese enterprises to contact with foreign importers. Accordingly, not only assisting domestic enterprises to seek for partners in foreign markets, the MIT’s Department of Trade Promotion will provide helps to foreign enterprises to Việt Nam.

Besides, costs for advertisements and for inviting foreign partners to Vietnamese stalls in foreign fairs will be subsidized by the State.

The MIT also encourages producers of exports to exploit new methods of trade promotion, such as contracting with foreign media for advertising Vietnamese products.

By Hoàng Nguyên