Tourist numbers to Binh Dinh reached more than 3 million last year, up 22% against 2015.
The festival will help promote the image and tourism trademark of Binh Dinh province as well as attract more domestic and foreign tourists in the years to come.
Deputy Minister of Culture, Sports and Tourism Vuong Duy Bien said the festival is one of BinhDinh's efforts to contribute to promoting the new destination for domestic and foreign tourists, the development of tourism infrastructure and local social economic growth.
The event will run until September 2.
By Vien Nhu