Handicraft goods looks to better-known brand names

Handicraft products have recorded relatively high growth rates of 20% on average over the past time, with export turnover jumping from US $750 million up to nearly US $1 billion in 2007 and 2008 respectively.

As one of ten best selling items of Việt Nam, these goods have appeared in around 100 countries and territories including the US, Russia, Japan, Britain, France, German, Republic of Korea (ROK), and Taiwan.

To carry out the Government-initiated strategy on earning US $1.5 billion from handicraft export by 2010, many encouragement policies have been realized to help enterprises accelerate their production, focus on design and brand names, and penetrate the outside markets.

Competent agencies have also given their hands. Last year, the Industry Encouragement Center of the southern province of Bà Rịa-Vũng Tàu made up a collection of traditional bronze products of the craft village in Long Điền District.

The similar agency of Thừa Thiên-Huế in Central Việt Nam is actively backing the province’s handicraft enterprises through trade fairs and promotion activities.

By Kim Anh