VN’s national brand sees great improvement in value
12:36 | 14/11/2019

VGP – Viet Nam’s national brand has been valued at US$247 billion and is among the strong brands thanks to the Government’s efforts to reform the domestic business and investment environment.

According to the latest report by Business Finance, an UK-based leading advisory organization on the value of national brands, Viet Nam’s national brand in 2019 increased by US$12 billion, equivalent to 5.4%, compared to the US$235 billion figure recorded last year, ranking 42nd among the 100 world most valuable national brands.

While in the early 2000s, Vietnamese enterprises’ trademarks were not included in the rankings of international organizations, by 2019 the combined value of 50 top Vietnamese brands reached more than US$9.3 billion in Forbes Viet Nam’s rankings, with half of those firms having their products branded Viet Nam Value, such as Thaco, Hoa Phat, Vinamilk, Habeco, Vietcombank, Viet Nam Airlines, Cadivi, Viglacera and Saigontourist, among others.

In an effort to provide more effective support for businesses to build and develop brands and improve their competitiveness in the context of Viet Nam’s increasingly extensive integration, the Prime Minister has issued Decision No. 30/2019/QD-TTg promulgating regulations on building, managing and implementing the Viet Nam National Brand Program and Decision No. 1320/QD-TTg approving the Viet Nam National Brand Program from 2020 to 2030.

Accordingly, during the 2020-2030 period, the program will focus on building and developing the Vietnamese brand in association with the positive and outstanding values of the product trademarks, contributing to accelerating the development of outstanding businesses who represent Viet Nam’s national brand.

The national brand program is the Government’s unique, long-term and only trade promotion program on building and developing the national brand through the advertising of Viet Nam’s prestigious and quality product brands.

                                                                                                                By Vien Nhu

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