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Viet Nam is the fastest-growing nation brand in the Brand Finance Nation Brands 2020.
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According to the Nation Brands 2020, the annual report on the most valuable and strongest nation bands, Viet Nam has recorded staggeringly low Covid-19 cases and deaths and has emerged as one of the top locations within the Southeast Asian region for manufacturing.
The nation has become an increasingly attractive destination for investors-particularly those from the US-that are looking to relocate their China operations following the fallout from the US-China trade war, stated the Brand Finance.
“Recent trade deals with the EU are supporting the growth of the nation further,” the ranking referred to the EU-Viet Nam Free Trade Agreement which has taken effect since August 1, 2020 and the United Kingdom-Viet Nam Free Trade Agreement negotiations which was concluded in December 11, 2020.
Top 100 nation brands lose US$13.1 trillion of brand value in 2020 as they negotiate devasting Covid-19 pandemic.
2020 has put the nations of the world to the test–from the economic impacts of Covid-19 on nations’ GDP forecasts, inflation rates, and general economic uncertainty, to diminished long term prospects.
Brand Finance estimates that the total brand value of the top 100 nation brands dropped from US$98.0 trillion in 2019 to US$84.9 trillion in 2020, with almost every nation feeling a significant impact of the health crisis on their respective economies.
China continues to close gap behind long-standing leader US, brand values US$18.8 trillion and US$23.7 trillion respectively.
By Thuy Dung
