B2C e-commerce estimated to reach US$8.06 billion in 2018
10:43 | 24/09/2019
VGP – Business-to-consumer e-commerce revenue was estimated at US$8.06 billion in 2018, representing year-on-year increase of 30%, according to the 2019 E-Commerce Whitebook released by the Ministry of Industry and Trade on September 20.

Revenues of B2C Ecommerce of India, Australia, Indonesia, Thailand, the Philippines, and Viet Nam in 2018

The country's e-commerce revenue, including goods and services, accounted for 4.2% of the total retail sales of goods and services, up 1.4% from 2015.

As the number of internet users picked up 6% to 60% in 2015-2018, consumers conducted in e-commerce transactions rose from 30.3 million to 39.9 million in the reviewed period, the Whitebook shows.

The Whitebook also shows that 61% of clothes, footwear and cosmetics were bought online while online transactions for home appliances and food accounted for 46% and 34% respectively.

The value of each online transaction worth above VND 5 million (over US$200) climbed to 35% in 2018 from 24% in 2017.

The quality of service and price were the two most important factors for consumers to make online transaction decisions.

The Whitebook also reveals that 64% of the respondents said they bought goods on international websites./.

By Quang Minh






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